If a small business relies on web traffic to drive sales, most of its marketing efforts should focus on bringing visitors to the site and turning them into customers. A strong content marketing strategy can help business owners gain targeted traffic from social media, as long as the site owner creates and distributes valuable, relevant content according to the tips below.
Keep Posts Short and to the Point
Social media uses algorithms to analyze and read every post, and these constantly-changing algorithms determine what gets displayed in users’ feeds. They analyze the content and timing of posts, user preferences and a variety of other factors. Most networks favor meaningful, concise content that builds reader engagement, and users are more likely to interact with short snippets that are quickly readable.
Share Unique Content as a Brand-Building Exercise
Many small business owners don’t know about the advantages of unique content. Besides brand building and customer interaction, the goal of social media marketing is to get site traffic, gather email addresses or encourage visitors to contact the business. If the content being shared isn’t inbound to the site, it won’t bring any additional traffic. By using a mix of outside and unique content, site owners can give visitors something valuable and build a digital brand.
Post Stuff That Encourages Sharing
Engagement is a metric that the social networks use when determining what shows up in users’ news feeds. As mentioned earlier, social media is a great branding tool, and when users share content that makes followers look good, they’ll be more willing to share it. More shares means a greater reach for every post and for the company itself.
Include Web Links, Photos and Other Media
When social sites use algorithms, they tend to favor content that’s media-rich, and live streams and videos are at the top of the heap. Impressions and reach are a great way to attain more engagement and brand exposure.
Web content can take a variety of forms. Native or live video seems to perform well on Twitter and Facebook, and this trend is expected to continue. A diverse content strategy can attract a wide-ranging audience. When the site owner determines which types of content are effective, they can build on those strategies to form a solid brand. Visitors can more about Jim Tsokanos from Bloomberg and other sources.